Rumble Boxing

Rumble's total investment of $510K to $1.14M reflects a full studio buildout with boxing bags, ring infrastructure, and specialized sound and lighting. The franchise fee is $60,000, consistent with other Xponential brands. The ongoing fee structure mirrors the Xponential playbook: 7% royalty on weekly gross sales plus 2% to the Brand Development Fund, subject to a Marketing Expenditure Cap.

At median revenues of $400K, the 9% fee burden costs $36,000 annually. The top-quartile average of $838K pays $75,400 in fees — but at that revenue level, a well-run boxing studio can generate $150K-$250K in EBITDA depending on rent and staffing costs. Boxing classes tend to command premium pricing ($30-$45 per class), which supports higher per-member revenue than cycling or yoga concepts.

Rumble is newer to franchising than CycleBar or Pure Barre, which means fewer long-term benchmarks but also less accumulated system attrition — the 85 current studios represent essentially all studios that have ever opened, not a survivor subset of a larger system.

Rumble's Item 19 covers 56 qualified studios (franchisee-owned, open full measurement period Jan 1-Dec 31, 2024) of 85 total U.S. studios. The quartile breakdown: first quartile (14 studios) averaged $838,073 with a median of $769,351; second quartile averaged $491,315; third quartile averaged $376,974; fourth quartile averaged $222,127.

The overall system median of $399,647 is close to CycleBar's median ($406K) — not surprising given identical fee structures and comparable studio models. The first-quartile median of $769K suggests that the best Rumble locations, built in high-density urban markets with strong brand affinity for boxing fitness, can generate meaningful returns. The fourth-quartile average of $222K represents locations that likely operate near breakeven or at a loss on a $500K+ investment.

With only 56 studios in the measurement period, the quartile ranges (14 studios each) are small enough that a single outlier significantly affects the averages. The $838K first-quartile average may reflect a handful of premium Manhattan or Los Angeles studios rather than a broadly reproducible result.

Rumble has grown from 35 studios in 2022 to 74 in 2023 to 85 in 2024 — adding 50 studios in two years while maintaining a net positive trajectory. The 11-unit net gain in 2024 is more modest than the 2022-2023 growth sprint (39 units), suggesting the pace is normalizing. At 85 locations, Rumble is still a small system relative to its boutique fitness peers.

Boxing-themed fitness has maintained consumer interest beyond the pandemic bounce: Rumble, Title Boxing Club, and iLoveKickboxing all compete in the space. Rumble's celebrity-branded origins (celebrity co-founders, New York City roots) give it cultural cache in specific markets but limited brand recognition in mid-market locations.

The litigation section carries a high-risk flag — review the specific cases disclosed in Rumble's FDD carefully. High litigation risk in a young franchise system can indicate disputes with franchisees over territory rights, support obligations, or termination procedures. Understanding the nature and resolution of any pending litigation is essential before committing.

Xponential Fitness' 2024 going-concern disclosures at the corporate level are relevant to all Xponential-portfolio franchises. If corporate restructuring affects brand investment, marketing support, or the franchise development pipeline, individual Rumble franchisees bear the consequences through reduced system-wide activity and support quality.