Franchise Guides
Everything you need to understand before investing in a franchise.
Guide 1
How to Read a Franchise Disclosure Document (FDD)
A practical guide to the 23 items in every FDD and which sections matter most for your investment decision.
8 min read
Guide 2
What to Look for in Item 19 (Financial Performance)
Item 19 is the only place a franchisor can share earnings data. Learn how to interpret it — and what it means when it's missing.
6 min read
Guide 3
Franchise Fees Explained: What You'll Actually Pay
Franchise fee, royalties, ad fund, technology fees — a breakdown of every cost in the FDD and how they add up over time.
7 min read