Pure Barre

The $60,000 franchise fee is the highest initial fee among boutique fitness concepts in this category — Club Pilates runs $49,900 and Scenthound (a very different service) is also at $49,900. Multi-unit operators get meaningful discounts: $50,000 for a second studio and $40,000 for the third and beyond, provided you're in good standing. Veterans can reduce to $45,000 via VetFran.

Watch out for the sourcing fee: if a franchise broker introduced you to Pure Barre, you'll owe the franchisor an additional $28,000 on top of your franchise fee. That's a significant markup on an already-expensive entry point, and it's non-refundable.

The buildout is the largest variable. Leasehold improvements range from $103,500 to $279,500 — net of tenant improvement allowances that have historically ranged from $17,000 to $196,515 (median $60,620). In practice, a decent landlord contribution can meaningfully reduce your out-of-pocket buildout. But don't count on it in premium retail corridors where landlords have leverage.

Equipment runs $23,900-$51,500 for the full studio fixture and fitness package. Your pre-sales and opening retail inventory kit adds another $14,000-$18,000 — required, non-refundable, and purchased from the franchisor. Instructor training for eight staff costs $8,850-$13,750 upfront.

Ongoing: the 7% royalty is among the highest in boutique fitness. The brand development fund is 2%, and you must spend at least $1,500/month (or 2% of prior month's gross sales, whichever is greater) on local advertising. The aggregate cap is 7% of gross sales across all marketing categories — meaning royalty (7%) plus marketing (7%) could represent 14% of every dollar you collect before you pay rent, labor, or the $507/month combined technology and software fees.

Pure Barre does not disclose Item 19 financial performance representations in the source data available for this filing.

Without franchisor-provided revenue data, prospective franchisees must rely on independent research, conversations with existing franchisees (which you're legally entitled to request a list of), and general boutique fitness benchmarks.

For context from the category: boutique fitness studios in the $300-$600K investment range typically target $300,000-$600,000 in annual gross revenue at maturity, with a membership base of 200-400 active members driving 80%+ of revenue. Pure Barre's description notes that mature studios target a similar revenue mix (~80% memberships, ~10% services, ~9% retail).

Before investing, request the franchisee contact list from Item 20 and speak directly with operators about actual revenue and operating margins. Ask specifically about membership churn rates, instructor staffing costs, and how long it took to break even.

The source data does not include specific Item 20 unit count figures for Pure Barre in the extracted FDD data. Pure Barre is part of the Xponential Fitness portfolio, which went public in 2021 and operates across multiple boutique fitness concepts.

What's publicly known: Pure Barre is consistently described as the largest barre franchise in the US. The boutique fitness sector broadly experienced significant contraction during 2020-2021 and has been in recovery since. Xponential as a parent company has faced questions about its overall financial health and debt levels — worth investigating before committing to a long-term franchise agreement tied to this parent.

When evaluating Pure Barre's stability, ask the franchisor for the Item 20 outlet tables showing year-over-year openings, closures, and non-renewals. The closure rate in boutique fitness tends to be higher than QSR, and the FDD's Item 20 data will tell you more than any marketing pitch.

The technology fee's 50% annual increase cap is one of the more aggressive escalation clauses in boutique fitness. Starting at $304/month, a 50% increase per year would bring it to $456/month by year two and $684/month by year three — with no cap on absolute dollar amount, just the rate of annual increase. The software fee ($203/month) can also be separated and increased independently.

The renewal requirement to 'renovate and modernize to then-current standards' at the $10,000 renewal fee is worth understanding before year ten. If current standards mean a full studio refresh, your renewal isn't just $10,000 — it could be $50,000-$150,000 in capital expenditure.

The non-compliance fee of $100/day for any material obligation failure is unusually broad. In a service business where brand standards touch everything from music licensing to instructor certification, that daily meter gives the franchisor significant leverage over franchisees who fall behind.

Pure Barre's parent (Xponential Fitness) has multi-brand obligations that may sometimes conflict with Pure Barre-specific interests. If Xponential is simultaneously promoting Club Pilates or other formats in the same markets, understand how territorial exclusivity is defined and enforced.