Baskin-Robbins vs Crumbl
Both in Food
| Metric | Baskin-Robbins | Crumbl |
|---|---|---|
| Investment (Low) Minimum estimated initial investment from the FDD, including franchise fee and build-out. Lower is better. | $307K | $816K |
| Investment (High) Maximum estimated initial investment. Lower is better for the buyer. | $623K | $1.4M |
| Franchise Fee One-time upfront fee paid to the franchisor. Lower is better. | $25K | $50K |
| Royalty Ongoing percentage of gross revenue paid to the franchisor, typically weekly or monthly. | 5.9% | 8% |
| Total Units Total franchised and company-owned locations. More units generally means a more proven system. | 976 | 1,059 |
| Growth Rate Net change in total units over the last year. Negative growth may signal franchisee closures. | -0.2% | 8.22% |
| Health Score Composite score (1-100) based on growth, fees, scale, and data quality. Higher is better. | 62 | 94 |
Green = better on that metric. Based on official FDD data.
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