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Hospitality

6 brands

Comfort Inn

Hospitality
79
Investment
$319K–$2.3M
Royalty
6%
Units
1,664
+0.54% growth

Outdoor Collection by Marriott Bonvoy

Hospitality
69
Investment
$7.8M–$10.6M
Royalty
5%
Units
29
+100% growth

Red Roof Inn

Hospitality
65
Investment
$6.0M–$8.9M
Royalty
5%
Units
619
+2.1% growth

Wyndham Hotels & Resorts

Hospitality
62
Investment
$51.9M–$94.6M
Royalty
5%
Units
61
+29.8% growth

Motel 6

Hospitality
58
Investment
$195K–$8.2M
Royalty
5%
Units
1,195
-0.7% growth

Best Western (SureStay Collection)

Hospitality
49
Investment
$881K–$2.9M
Royalty
5%
Units
16
+68.75% growth

Hospitality Category at a Glance

6 brands compete in hospitality, with an average minimum investment of $11.2M and an average royalty of 5.2%. 67% disclose Item 19 revenue data — above the database-wide average, giving buyers in this category better visibility into unit economics before committing capital.

5 brands are growing and 1 is contracting by net unit count. A category where more brands are growing than shrinking signals healthy demand — but individual brand trajectory matters more than category averages. Check each brand's 3-year unit trend in their FDD Item 20 before investing.

Learn More About Hospitality Franchises

Frequently Asked Questions

How much does it cost to open a hospitality franchise?

Investment ranges for hospitality franchises in our database span from $195K to $94.6M. The lowest-cost option is Best Western (SureStay Collection) starting at $881K, while the most expensive is Wyndham Hotels & Resorts at up to $94.6M. These figures come from official Franchise Disclosure Documents and include franchise fees, build-out, equipment, and initial working capital.

Which hospitality franchise has the best performance?

Based on our health score methodology, Comfort Inn leads the hospitality category with a score of 79/100. The health score combines unit growth rate, system size, investment efficiency, and whether the franchisor discloses Item 19 revenue data. 1 of 6 hospitality brands disclose revenue data in their FDD, making direct financial performance comparison possible for those brands.

What are typical royalty rates for hospitality franchises?

The average royalty rate across 6 hospitality brands with disclosed rates is 5.2%. Royalties are typically calculated as a percentage of gross revenue and paid weekly or monthly. Some brands also charge a marketing/advertising fund fee of 1-3% on top of royalties. When comparing franchises, look at the total ongoing fee burden (royalty + ad fund + technology fees) rather than royalty alone — the stacking effect can significantly impact unit-level profitability.

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