Amazing Lash Studio

The franchise fee is $50,000 for a single studio, reduced to $40,000 for veterans or qualifying minority-owned businesses (the two discounts cannot be combined). Area development deals get aggressive: $35,000 per studio for 3–5 studios, $30,000 for 6–9, and $25,000 for 10+ — if you're planning to scale, these prices are genuinely competitive.

Total investment of $464,464 to $719,754 is heavily driven by the physical studio buildout. Leasehold improvements (net of tenant allowances) run $220,550 to $380,000 — a wide range that reflects market variation in construction costs. Cabinetry and millwork adds $23,500–$32,000, and the required Initial Opening Package from affiliate WAVE adds $38,000–$45,000 for supplies, inventory, and service room furniture. There's also a $20,000 grand opening spend required within 10 days of lease signing — a cash obligation that arrives before you're open.

Ongoing fees: 6% royalty on gross receipts, 2% brand marketing fund (can increase to 4% with 30 days' notice), and $500/month technology fee. But the real ongoing burden is local advertising: $2,000/month fixed plus 2% of gross receipts. At $574K average annual revenue, that local advertising obligation alone runs approximately $35,500/year ($2,000 × 12 + 2% × $574K), making the total fee burden closer to 14–15% of revenue once all obligations are counted.

The 2024 Item 19 covers 192 studios that were open throughout the full calendar year (70 studios that closed in 2024 are excluded from the data — a meaningful exclusion worth noting).

Average gross sales: $574,361. Median: $545,132. Only 44.8% of studios met or exceeded the average, suggesting a distribution skewed by top performers. The highest studio recorded $1.45M; the lowest $92,888.

Mature studios perform better: the subset open for 1+ year averaged $594,879; those open 3+ years averaged $612,810. The top 10 studios averaged $1.185M — attainable, but reserved for a narrow slice of the system.

The most troubling number is a -12% same-studio revenue change in 2024 versus 2023. That means existing studios earned less in 2024 than they did the year prior on average. In a business where labor is your primary cost and leases are multi-year fixed obligations, declining revenue on a buildout costing $380,000 is a serious concern for breakeven math.

Amazing Lash Studio is in contraction. The system peaked at 276 studios in 2022 and has declined every year since: 262 in 2023, 201 in 2024. That's a net loss of 75 studios over two years — a 27% reduction in the franchised system. The 2024 decline alone was 61 studios, a closure rate that significantly exceeds any new openings. This is not a temporary adjustment; it reflects a combination of market saturation in the lash extension segment, post-COVID beauty market shifts, and economic pressure on discretionary personal services. The franchisor has no company-owned locations, so the entire system lives and dies on franchisee health.

The system contraction is the headline risk. Buying a declining brand means lower brand recognition value over time, less franchise support infrastructure per unit as the system shrinks, and potential resale difficulty. The -12% same-studio revenue decline compounds this. The required grand opening spend of $20,000 due within 10 days of lease signing is an unusual cash call — most franchises make this a pre-opening marketing budget, not a hard due-date obligation. The renewal fee of 25% of the then-current franchise fee (currently ~$12,500) is moderate. The Initial Opening Package being required from affiliate WAVE ($38K–$45K) is a captive-supply arrangement worth scrutinizing — you're paying an affiliated entity with no competitive bidding. Transfer fee is 50% of the then-current IFF for full transfers, which at $50,000 would mean $25,000 — a meaningful cost if you try to exit.