Wild Birds Unlimited Franchise Cost (2025)
Complete cost breakdown for Wild Birds Unlimited franchise: $227K–$379K investment, 4% royalty, franchise fee, and ongoing costs. From the official 2025 FDD.
Source: 2025 FDD filed in MN
Total Investment
$227K–$379K
Franchise Fee
$40K
Non-refundable
Royalty
4%
gross sales monthly
Ad Fund
1%
gross sales monthly
Ongoing Fees
Monthly and annual costs after opening.
| Fee | Amount | Notes |
|---|---|---|
| Royalty | 4% of gross sales | Payable monthly; must be received by close of business on 10th day of following month. Gross Sales excludes sales/excise taxes but includes internet sales. |
| Ad Fund | 1% of gross sales | WILD BIRDS UNLIMITED Advertising Fund (National Contribution). Payable monthly by 10th day of following month. Franchisor can increase up to 2% with 60 days notice. |
| Technology Fee | Varies | Monthly MyWBU Store platform license fee; amount not specified in extracted text. |
Revenue Context
Average Revenue
$858K
From Item 19 (2025 FDD)
Investment-to-Revenue Ratio
0.3x
Lower is better (min inv ÷ avg rev)
Annual Fee Burden
5.0%
Royalty + ad fund as % of gross sales
At average revenue of $858K, you'd pay approximately $34K/year in royalties alone, plus $9K/year in ad fund contributions.
Other Upfront Fees
| Fee | Amount |
|---|---|
| Training Fee | $5K |
| Reservation Agreement Fee | $10K |
| POS Installation Fee (ERPLY) | $2K |
| MyWBU Store Platform Fee | $2K |
| Additional Franchise Fee (existing franchisee) | $20K |
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