Planet Fitness Franchise Cost (2025)
Complete cost breakdown for Planet Fitness franchise: $1525K–$5222K investment, 7% royalty, franchise fee, and ongoing costs. From the official 2025 FDD.
Source: 2025 FDD filed in MN
Total Investment
$1.5M–$5.2M
Franchise Fee
$20K
Non-refundable
Royalty
7%
total gross monthly and annual membership fees via EFT
Ad Fund
2%
monthly membership fees and certain annual fees via EFT not to exceed 3pct
Ongoing Fees
Monthly and annual costs after opening.
| Fee | Amount | Notes |
|---|---|---|
| Royalty | 7% of gross sales | |
| Ad Fund | 2% of gross sales |
Revenue Context
Average Revenue
$1.9M
From Item 19 (2025 FDD)
Investment-to-Revenue Ratio
0.8x
Lower is better (min inv ÷ avg rev)
Annual Fee Burden
9.0%
Royalty + ad fund as % of gross sales
At average revenue of $1.9M, you'd pay approximately $132K/year in royalties alone, plus $38K/year in ad fund contributions.
Other Upfront Fees
| Fee | Amount |
|---|---|
| Area Development Fee (per location) | $10K |
| Site Selection Costs | — |
| Construction Development Plan Review Fee | — |
| Fitness Equipment Down Payment (if financed) | $36K |
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