Denny's Franchise Cost (2025)
Complete cost breakdown for Denny's franchise: $1618K–$3057K investment, 4.5% royalty, franchise fee, and ongoing costs. From the official 2025 FDD.
Source: 2025 FDD filed in MN
Total Investment
$1.6M–$3.1M
Franchise Fee
$30K
Non-refundable
Royalty
4.5%
Gross Sales
Ad Fund
3%
Gross Sales
Ongoing Fees
Monthly and annual costs after opening.
| Fee | Amount | Notes |
|---|---|---|
| Royalty | 4.5% of gross sales | |
| Ad Fund | 3% of gross sales | |
| Technology Fee | $55/weekly |
Revenue Context
Average Revenue
$1.9M
From Item 19 (2025 FDD)
Investment-to-Revenue Ratio
0.8x
Lower is better (min inv ÷ avg rev)
Annual Fee Burden
7.5%
Royalty + ad fund as % of gross sales
At average revenue of $1.9M, you'd pay approximately $86K/year in royalties alone, plus $58K/year in ad fund contributions.
Other Upfront Fees
| Fee | Amount |
|---|---|
| New Restaurant Opening Training | — |
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