| Metric | Crumbl | Denny's |
|---|---|---|
| Investment (Low) Minimum estimated initial investment from the FDD, including franchise fee and build-out. Lower is better. | $816K | $1.6M |
| Investment (High) Maximum estimated initial investment. Lower is better for the buyer. | $1.4M | $3.1M |
| Franchise Fee One-time upfront fee paid to the franchisor. Lower is better. | $50K | $30K |
| Royalty Ongoing percentage of gross revenue paid to the franchisor, typically weekly or monthly. | 8% | 4.5% |
| Total Units Total franchised and company-owned locations. More units generally means a more proven system. | 1,059 | 1,334 |
| Growth Rate Net change in total units over the last year. Negative growth may signal franchisee closures. | 8.22% | -5.19% |
| Health Score Composite score (1-100) based on growth, fees, scale, and data quality. Higher is better. | 94 | 69 |
Green = better on that metric. Based on official FDD data.
Free Consultation
Not sure which to choose?
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